Your cutting has changed. Your spirit never!
130 years evolution of Levis 501 jeans
Everything began in 1853 in San Francisco. Levi Strauss is a wholesale business under the name of Levi Strauss & Co. He sells haberdashery to smaller shops in the west of America, the pioneers of the great gold rush supplies.
Levi Strauss and Jacob Davis received on May 20 the patent for the procedure to be riveting to trousers pocket corners and other polluted bodies of work pants to be strengthened. The Legend of Blue Jeans was born. Due to the large demand the production reinvented "Waist overalls" (the original name for jeans) in San Francisco in two factories
The leather label with the two horses, the vain attempt to Levi's jeans to rip "Two Horse Brand" comes first in use.
First time ever a jean produced gets the lot number "501" as a designation of the substance, which they still bear.
Belt loops are first attached to the jeans. The buttons for braces remain nonetheless.
Levi's will be registered as trademarks.
The red substance logo (Red Tab) appears for the first time at the right rear pocket of the jeans. It´s also used to differ the original Levi's jeans from imitation.
Cowboys complain that the rivets on the rear trouser pockets scratch their saddles and chairs. The back pockets are then sewn so that they cover over copper rivets. Customers who do not want braces get clip-on buttons.
The knitted swingarm on the rear trouser pockets, a symbol of freedom inspired by the wings of the eagle, is registered as a trademark.
First appearance of a 501 with zipper on the market.
Levi's first used the term "jeans" for the 501
The rivets disappear from the back pockets and are replaced by Nahtriegel.
The Levi's 501 jeans will officially become the trademark.
The word LEVI'S Red Tab on the flag is replaced by a large "L" (Levi's) writing. The "Big E" is replaced by a "small e".
The 501 reflects the establishment of Levi Strauss & Co. and the 501 boom in Europe.
In the legendary story of Dorian Gray Frankfurt Airport the first self-conscious young women to wear totally shredded Levis jeans 501, which in part with age even more and more corrupt; deliberately went with sandpaper, knives, scissors, etc. processed and were ragged downright in order to maximize the used look. Resourceful entrepreneur then imported tons of 501 discarded by GIs from the U.S. and so in return flooded the German market. As this hype slowly left, the 501 dyed came onto the market, but they never really won. Levi Strauss & Co. had the gray from the U.S. to Europe by which the court rulings forbid.
The advertising concept of "back to basics" and the famous 501 spots trigger a boom in new jeans.
Levi Strauss & Co. buys back a Levis 501 jean from the year 1890 for $ 25,000.
The Levi's 501 jeans will be revised and are now called the new 501 with a straight cut and the foot of sufficient width. The 501 is the new generation emphasizes casual and can give everyone the opportunity, the new 501 in his own personal favorite style to wear, whether boys or girls. Besides celebrating the company Levis Strauss & Co. its 150th Anniversary and the 130th Anniversary of the original Levi's 501 jeans, including with 2 Levi's 501 jeans in a limited edition, with its historical heritage are inspired.
Levi's 501 Jeans Limited Edition
The first jeans are inspired by the intersection of 1947 501 jeans, the popular five-pocket jeans in America after the war. She is in the federal government and in the legs a bit more comfortable cut and intentionally with slight traces of wear (destroyed style) made to authentic-looking old vintage look to create.
The second limited edition of Levi's 501 is available in two different subjects in the laser finish. A motif shows the historical Guarantee Label ", which deals with the words" This is a pair of them "on the right leg extends. The other theme shows a picture of the Archives' Yuma Indian, "one of the very first blue jeans in 1890 and bears. The limited edition of 501 jeans will be completed by laser-stamp at which the inner waistband The Original jeans and on the outer waistband Since 1873 stands.
The Levi's 501 model is probably the best known and most worn jeans in the world.