7 For All Mankind (often referred to simply as Seven or Seven Jeans)
is brand of a designer jeans owned since 2007 by the VF Corporation.
Prior to its acquisiition by VF, Seven Jeans was a California-based
designer jeans company founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Los Angeles, California.
7 for All Mankind began by designing women's jeans. It later
introduced a men's jeans line in fall 2002, and its Children Denim
Collection for boys and girls in fall 2005. In addition to jeans, 7 for
All Mankind produces other clothing items such as skirts, shorts, and
denim jackets. The brand is sold in over 80 countries including Western
Europe, Canada, and Japan.
The 7 For All Mankind brand has strong recognition worldwide and is
particularly well known among celebrities and fashion-conscious denim
consumers. The 7 For All Mankind logo consists of a large,
brushstroke-style numeral 7 with the words "for all mankind" written
across it in a smaller, stylized script. This logo has traditionally
been found on the inside back waistband of 7 For All Mankind's denim
products as well as sewn on to the back pocket. The 7 For All Mankind
logo appears in various locations on other products such as footwear
and handbags. In some European markets, the logo features a stylized
pair of jeans as the background element rather than the numeral 7.