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Levi Strauss, born Löb Strauss (February 26, 1829September 26, 1902) was a German-Jewish immigrant to the United States who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Company, began in 1853 in San Jose, California.

7 For All Mankind

7 For All Mankind (often referred to simply as Seven or Seven Jeans) is brand of a designer jeans owned since 2007 by the VF Corporation. Prior to its acquisiition by VF, Seven Jeans was a California-based designer jeans company founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Los Angeles, California.

7 for All Mankind began by designing women's jeans. It later introduced a men's jeans line in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets. The brand is sold in over 80 countries including Western Europe, Canada, and Japan.

The 7 For All Mankind brand has strong recognition worldwide and is particularly well known among celebrities and fashion-conscious denim consumers. The 7 For All Mankind logo consists of a large, brushstroke-style numeral 7 with the words "for all mankind" written across it in a smaller, stylized script. This logo has traditionally been found on the inside back waistband of 7 For All Mankind's denim products as well as sewn on to the back pocket. The 7 For All Mankind logo appears in various locations on other products such as footwear and handbags. In some European markets, the logo features a stylized pair of jeans as the background element rather than the numeral 7.

True Religion

Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer.
Today, True Religion Brand Jeans is known not only for its denim, but also for its knit and woven sportswear, such as t-shirts, western shirts, sweatshirts and sweatpants that all have that vintage feel.
True Religion’s commitment to perfect fit, timeless style and that hippie bohemian chic flare have solidified True Religion’s brand position as a leader in premium denim and casual sportswear globally.
While continuing to expand True Religion’s line of jeans and sportswear, the company most recently branched out into numerous licensed products such as Footwear, Headwear, Handbags, Swimwear and Fragrance.
In addition to Licensing, True Religion aggressively rolled out its own branded retail stores across the United States, which have provided the company with a platform to showcase the entire breadth of the product offering.
True Religion is and always will be Timeless, Hippie, Bohemian, Chic.

Rock & Republic

Rock & Republic is an American jeans brand founded by fashion mogul Michael Ball in 2002. Good friend Andrea Bernholtz serves as the company's president. Prior to starting the company, Ball was an avid cyclist who gained design experience by creating his cycling team's uniforms. Rock & Republic is well known for "VB Rocks", a line of "bum"-flattering jeans and casual wear designed by singer Victoria Beckham.

Although best known for its high-end denim wear, Rock & Republic's features clothing lines for men, women and children, including maternity wear, women's shoes and recent introductions of eye wear and handbags.

Rock & Republic merchandise is carried in Von Maur, Lord & Taylor, Nordstrom, Bloomingdale's, Neiman Marcus, Holt Renfrew, Saks Fifth Avenue, Bergdorf Goodman, Harrods and Harvey Nichols, as well as small boutiques, such as Len Druskin and Stanley Korshak. In the fall of 2008, upscale department store, Lord & Taylor, will also be part of the list of stores that will carry the brand.

The company sponsors a professional cycling team named Rock Racing, which is noted for its constantly changing team kit as well as its Cadillac Escalade team car.

Paige Premium Denim

Paige Premium Denim, LLC was founded in 2004 by fit model Paige Adams-Geller on the principle that you don’t have to be a size zero to look great and feel great in a pair of designer jeans. As the body behind such brands as 7 For All Mankind, Lucky Brand, Citizens of Humanity, Guess and others, Paige Adams-Geller realized it was time she used her expertise and unique values to create the “perfect fitting jean.” In a little more than a year, Paige Premium Denim landed its signature whipstitch on derrières all over the world. The fit model known for having “the best butt in the business” soon became known as the designer who makes “the best butt jeans” in the business.

After only three years on the scene (and counting!), Paige Premium Denim has entered over 2,000 doors from the United States to Europe and can be found in the top department stores as well as the most stylish and chic boutiques across the globe, including the flagship store on Robertson Boulevard in Beverly Hills. Headquartered and manufactured in Los Angeles—the designer denim capital of the world—Paige Premium Denim offers its signature styles of top-notch jeans as well as a new line of contemporary tops and bottoms, emerging as a strong and innovative leader in the fashion world. In constant development, Paige Premium Denim focuses on diverse fits to encompass all customers, allowing the company to expand beyond the usual women’s line. Offering a men’s, kid’s, maternity, and petite line, Paige Premium Denim has successfully created an inclusive, complete, and quality label.

American Eagle

American Eagle Outfitters (NYSE: AEO) is an American clothing and accessories retailer based in Pittsburgh, Pennsylvania. It was founded in 1977 by Mark and Jerry Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991.

American Eagle (also stylized as Am. Eagle, A.E.O, Amer. Eagle, A.E., æ, and A.E. Outfitters) targets teens and young adults. Some of the best selling products of American Eagle Outfitters are Low-rise jeans, Polo Shirts, Graphic T-shirts (with the AE logo and year established), and swimwear.


Wrangler is a manufacturer of jeans. The brand is owned by the VF Corporation, who also own Lee, JanSport and The North Face, among others. Its headquarters are located in downtown Greensboro, North Carolina, with production plants in a variety of locations throughout the world. Wrangler International is now chaired by Dieter Jacobfeuerborn. Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ('Rodeo Ben'), a Polish tailor from Łódź who worked closely with cowboys, to help design jeans suitable for rodeo use. This was the origin of Wrangler Jeans. The 13MWZ style, introduced in 1947 as lot number 11MWZ, is still available worldwide. In addition to this, Wrangler has since introduced several other lines that are more designated towards a specific group or demographic. Some examples of this are 20X, Riggs and Aura. Wrangler also has a line of music accessories targeted toward country music fans. Wrangler also has a series of football commercials with Brett Favre playing a game of touch football in the mud

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